Who are you and how can you help me?!
These are questions that you might be asking yourself about Hawkeye Marketing Solutions. Well, I am here to tell you that I may be so bold as to claim we are the best online marketing team in Grand Rapids, MI. We are here to step up to the plate and really knock out a home run for you and your business. So, this brings up the next point of discussion…what can we do to help you and your business? We offer a variety of services aimed at increasing your online presence. The primary areas we like to focus are:
- Website Design
- Search Engine Optimization
- Lead Generation
I have seen it a hundred times (dare I even say thousand)… Businesses paid to have a website made back when the internet really became popular. Guess what? Technology has changed a LOT since then and your website looks like an ancient relic made in tribute to the early dot com days. When people land on a page like this, they immediately make a judgment about your business. You could be the best “insert your occupation here” but if your website doesn’t reflect that, people are going to pass you by.
It is our missions to design an attractive website that is aimed towards impressing your potential customers. Every website we design is responsive. What this means is that the site automatically recognizes what device a person is using and adjust the layout to optimize their experience. Over 83% of online searches are made on a mobile device! If your website is not optimized for this, customers may become frustrated with how the website is showing on their device and essentially pass you up for your competitor (you know, the guy that HAS invested in a responsive site).
In our designs we also use the most relevant, quality pictures we can find. If you want customized pictures of you and your business, we can do that too. We can work together to build you a website that really showcases the skill and quality you can bring to customers. Let’s turn your website into an asset instead of a liability.
Search Engine Optimization
What does a person say when they tell you to go find information online? “Hey, why don’t you just Google that?” It is undeniable that Google is a household name in the online search engine world. The place you want to be is on the front page when people are searching for keywords pertaining to your business. While we don’t hold the secret recipe to Google’s algorithm (nobody does), we do know the guiding principles behind it that will get you ranking on page 1.
There are a few things that really matter in the world of search engine rankings:
At the end of the day, what is the primary goal for all of these efforts? Generating more customers! While redesigning and optimizing your site is a great method for raking in more customers (and the $$$), it may not always be cost effective for a small business.
We offer lead generating methods that can make sense for you. Think of it as a rental space for your lead generation efforts. We take all the risk by creating the site, ranking it in Google, and funneling the leads to you.
There are several ways we can approach this: flat monthly fee, pay per lead, and a percentage of closed deals. Call us today to discuss the options.
So, you want to boost your ranking in Google but you don’t want someone else handling it…. We understand. Perhaps, if only you had the necessary skills and knowledge you could do it yourself? Our consulting service offers you the ability to learn our process and apply it to your business. Why would we give away our trade secrets? There is a simple answer to that. As owners of several successful small businesses, we know the need for controlling your practices and being a self-reliant business owner.
Our consulting packages are very versatile and can offer you the same results that our other services can provide you. If you are in the Grand Rapids area, we can come to your business and train you, your employees, or whoever you want running your online marketing efforts. If you are outside of this area, don’t worry, we’ve got you covered! With the advancements in modern technology, we provide training videos tailored specifically to your business. This also gives you the ability to go back and review each lesson in order to maximize your online presence. If this service interests you, give us a call today.
We have tried to be thorough in what we can offer your business, however, we do receive requests outside of the scope of services that we have mentioned. For instance, we can make YouTube advertisement videos for your business, develop a Google Adwords campaign, and help you develop promotional material. If you have something in mind that we did not mention, please contact us to see what we can do. We have extensive experience in running a business, so even if you have questions about the operational side of your business, we would be glad to help!